As I’m writing this, we’re less than an hour from the end of Trump’s presidency — four explosive years that rattled our democracy to its foundation and culminated in a violent insurrection that desecrated the US Capitol.
Most of us were disgusted, but not all of us were surprised.
Over the past four years, I’ve heard many people use the phrase, “this is not who we are,” in response to Trump’s actions and his supporters’ behavior. …
The 2010s was the decade of the blog.
From wellness gurus to jet-setting fashion influencers, global brands to local plumbers, it seemed like everyone and their brother jumped on the blogging bandwagon.
In fact, we cranked out such an enormous volume of content in the past decade that we’ve reached a state of content shock. I.e., A term author and marketing consultant Mark Schaefer created to describe what happens when the amount of content we create is so obnoxiously massive, it outpaces our limited human capacity to consume it.
And that’s how we, as brands and content creators, live today…
I ended 2009 standing in the middle of a loud, liquor-soaked warehouse party in Athens, Georgia, just three weeks after graduating college — during the highest unemployment rate of the entire Great Recession.
I brought an ex-boyfriend as my date for the evening, though, by then, he was just a friend.
We were both in a weird place. His band had recently broken up, and he stopped through town to catch up after spending Christmas with his family.
That summer, I’d broken off a stormy two-year relationship with someone else, followed by an equally tumultuous and ill-advised rebound. …
“I don’t know how you do it,” my client said. “I can’t stand writing — and I’m not very good at it.”
It wasn’t the first time I’d heard this sentiment.
We’d just finished one of our monthly interviews — an hour-long call where we chatted about a topic in which he has tremendous expertise and a wealth of information to share.
Sometimes, during these calls, I’d use my journalism training to foster the conversation or dig deeper on key concepts. But over time, we’d achieved a comfortable cadence and, mostly, the information flowed naturally. As always, I’d record the…
Shopping centers, movie theaters, elementary schools, places of worship—that’s a shortlist of where you’re no longer safe from being gunned down by someone with an assault rifle in the United States of America.
There have been 253 mass shootings in the U.S. since the beginning of the 2019 — an average of 1.16 per day — according to the nonprofit Gun Violence Archive (GVA).
GVA defines a mass shooting as a homicide in which four or more people are killed, excluding the shooter.
But some people disagree with this unit of measurement. I guess four deaths aren’t enough. Maybe we…
This month marks my first full year as a solopreneur — twelve months since I left behind the benefits and security of a full-time job and became my own boss.
As you tend to do on anniversaries, I’ve spent the past few weeks reflecting on my experience thus far. It’s been a wild ride, y’all.
I could choose to focus on the highlight reel and share only the most positive aspects of my new career — like the fact that I can work from any location with a WiFi connection, start and end my workday whenever I choose and regularly…
Did you make a New Year’s Resolution for 2019? If so, there’s a good chance you’ve already given up.
And you’re not alone — fewer than 10 percent of new year’s resolutions are successful, according to an often-cited study by the University of Scranton, and a whopping 80 percent of people give up by February.
But don’t beat yourself up too much if you’ve already thrown in the towel. There’s still plenty of opportunity to achieve what you want in 2019. And 2020. And every year from now on without making a single new year’s resolution ever again.
I’m a strategic grocery shopper. I never leave home without a list, and I rarely buy anything without a plan to use it because I hate waste.
Unfortunately, things don’t always go according to plan.
Sometimes my husband and I work late and opt for takeout instead of cooking the meal we’d planned. Those are the weeks I end up tossing a pound of rotting vegetables into the compost bin and, you guys, it hurts my soul.
The truth is, even with careful planning, waste happens. And the same holds true for your marketing budget.
As marketers, we kick off…
I quit my job.
I had a competitive salary with a growing tech company, an expansive workspace with an on-site gym, yoga classes, espresso machines, a beer fridge and unlimited vacation — among other perks. I had a boss I loved, brilliant teammates, quarterly bonuses and near-total autonomy.
But just a couple months shy of my one-year anniversary, I scheduled a meeting with my boss and I gave my notice.
I hadn’t accepted an offer with another company. …
You first heard about inbound marketing for manufacturing a few years ago at an industry conference. It was the big buzz — the magic bullet that would fill your CRM with so many hot leads you’d have to double your sales team just to keep up.